So how do you know when your website is ready for a makeover? Well, the first step is easy, most web sites have a Copyright on the bottom of the home page. Is yours more than a year old? If so then it may be time to consider adding some new content or even a new design.
Do your competitors have websites? If so, are they more interesting? Is their site more professional? A simple redesign could give you the competitive edge you need. Most web hosting companies can provide you with a web traffic report. Generate a report with a view of the past 2 years. If you see a drop in
Art of Web Traffic or a plateau, it could mean your site has become stale. Stale or stagnant sites can actually hurt your business. As more and more people turn to the internet to find services for their own business there's a chance they could come upon your stale, stagnant site and form the wrong impression of your company.